Featured books: “The Tipping Point” by Malcolm Gladwell

tipping_pointThe Tipping Point: How little things can make a big difference
By Malcolm Gladwell

There is a specific moment when an idea or a behaviour goes from being merely popular to viral, explains author Malcolm Gladwell. That’s its “tipping point,” when the thing goes from just being an idea held by a small group of people, to a viral meme.

Gladwell explores this phenomenon as it applies to product sales and the spread of ideas, and explains how even the smallest of things (a new idea, a suggestion) can tip the scales and “make a big difference.”

 

Online reviews for The Tipping Point
The New York Times
Publishers Weekly

 

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